Advertising

Discuss all aspects of headlight restoration, including marketing, technical, and business advice.
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SuperGlassDC
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Advertising

Post by SuperGlassDC »

What has been the most successful advertising that you have done, and how did you market them to fleets?
Old Blue 66
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Re: Advertising

Post by Old Blue 66 »

Craigslist for advertising. Door to door cold calling for fleet. Your best fleet prospecting is just driving on the road. When you see a truck with bad HL's, get the company and the truck number and give them a call. I do it all the time.
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glassmedic209
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Re: Advertising

Post by glassmedic209 »

my most successful for fleets has been to give them the first set free to see the quality and clarity of my finished repairs. normally that works best for me.
jrutledge
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Re: Advertising

Post by jrutledge »

yes, Craigslist would be better way for selling anything.
Dempsterglass
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Re: Advertising

Post by Dempsterglass »

I have set meetings with shop foreman/fleet managers and show them my sample headlights as well as portfolio of vehicles I have worked on for glass replacement and repair. Dress professional (clean company logo clothes) , have a sales plan for pricing and availability of service, and put on an informative demonstration. Quality work and professionalism sells itself every time.
candyman
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Re: Advertising

Post by candyman »

Door to door and demonstration. Letter and before & after photos from other haulers. Pretty soon you run out of HLRs for small & Medium fleets. That's when you also do WSRs for the same fleets or haulers.
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